Internet advertising allows publicizing a new company, brand, product, or service and convincing the public of its purchase or consumption. It also has the advantage of being able to persuade millions of people worldwide, 24 hours a day, 365 days a year, hence the importance of publicly exposing what you sell or produce.
In this article, you will find the basics of taking advantage of the potential of Internet advertising and know where to start. Use it as an initial guide to advertising on the Internet.
These are five steps to advertise on the Internet:
Create a web page
The most crucial thing to do when advertising on the Internet is to design a website for the brand, product, or service you want to advertise. This way, users will have a site to direct them when they click on your ads.
Remember that the site must contain detailed information about what you are advertising. Nowadays, a Facebook page has almost the same effectiveness as a website since it allows you to showcase and promote a brand and offers the possibility of attracting followers and communicating with them.
Choose the advertising media
On the Internet, there are different media to advertise. Therefore, the choice of medium will depend on the type of product or service you want to advertise, the profile of the audience you want to reach, and the budget available for advertising.
One of the main advertising media on the Internet are websites, which offer the possibility of placing ads in exchange for a periodic payment.
These sites are usually portals or blogs that rent space on their pages to place advertisements called banners. In case of using this means, it is advisable to look for websites with high traffic of visits and a similar theme to that of your brand.
Other means are advertising programs, among which the Google AdWords program stands out, which allows our ad to be automatically published on different websites associated with the program and related to the brand.
Social platforms, such as Facebook, Instagram, or Tik Tok, are also increasingly used. In this case, the ad is published on the profiles or pages of users of the chosen platform.
Design an advertisement
Once the medium has been chosen, it’s time to design the ad. Internet advertising messages usually consist of textual ads and graphic ads. The choice and design of the ad will depend on the advertising objectives, the profile of the target audience, and the advertising medium you will use.
When you launch a campaign, you must foresee a way to make the advertising effective. After you have put the ads on the air, you must track them. To do this, you can take advantage of the Internet tools that will allow you to easily measure the results.
This way, by knowing the performance or effectiveness of the media or ad, you will be able to know if it is worth continuing to use the same advertising strategy or not.
Use Google and Facebook
For this monitoring, there are free tools. For example, to know the origin of the users who visit your website, the Google Analytics program allows you to know the number of users who visit the page and how they interact.
With AdWords, you can find out which are the most effective ads, and on Facebook, in the statistics section, you can see how many “likes” the ads are receiving.
If you have any questions, suggestions, or advice on this topic, do not hesitate to contact us to ask your questions through our website! saleschocolate.com